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Best Deal Retailer CEO.jpg

Born in and for retail.

"I am not a “techie” looking for a problem to solve. I am a retailer that developed a smart technology that saved our retail store."

Duane Kinsley owns outdoor retail store, Sport Systems in Albuquerque, NM. In 2017, Duane founded Best Deal Retailer because cheap internet prices were crushing local retail. Price-matching is unsustainable. Best Deal Retailer supports local retailers, fuels local economies and supports the industries we love.



Our Team


Duane Kinsley

Founder and CEO

The man with a plan. Warlord of ingenuity, virtuoso of idea creation, master of awe-inspiring feats, chief decision maker, the top brass & owner of Sport Systems.

See Duane paragliding 

Dawn Goldman, MA

Marketing Director

Demigoddess of messaging, guardian of the brand, media/PR magician, buzz fire-starter, interactions diva, and promotions consigliere.

See Dawn playing tennis championships

Alex Willis

Operations Manager

Maestro of production. Czar of implementation. Chief of the nuts and bolts and business development tycoon and pro triathlete.

See Alex Snowboarding



Sammy Lazinski

UX/UI Designer

Director of dream fulfillment, artistic ninja, word wrangler, icon goddess.

Gavyn Gates (GG)

Creative Services Specialist

Master animator, the life giver to stills. Puppet master and bat crazy designer. Videographer prodigy extraordinaire.

See Gavyn Cliff Diving

Kara Williard

Stakeholder & Winter Sports Channel Development Specialist, Sustainable Business Development

Jedi of sustainability solutions. Champion of local retailers and master of the stakeholder mind meld. Ski boot fitting miracle-worker.

See Kara Shredding in Japan